Articles

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Onga plans a world record feast in Ghana

Records are made to be broken and Promasidor Ghana plans to do just that with a Guinness world record-breaking feast. Onga, our No.1 seasoning brand, will be used in all the dishes gracing the feast table. The current record for the longest feast table is 1 508 metres (that’s over 1.5 kilometres!) and we plan to beat it.

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Christmas Carols Cowbell Style

The Christmas Carol Challenge was one of the most successful activities organized for our dedicated online followers in Ghana.

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Promasidor Ghana unveils New Miksi Choco TV Commercial

A new TV commercial has been unveiled to popularize the newest product under the Miksi Umbrella, Miksi Choco.

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Promasidor Ghana launches Miksi Choco

Promasidor Ghana has chalked up another milestone with the unveiling of PGL’s latest product to be introduced into the Ghanaian market.

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Promasidor Ghana Awards Distributors

Promasidor Ghana awarded its distributors for their performance and contribution towards the growth of the company in the year 2015.

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Promasidor Ghana Rolls Out A Decentralized Marcom Team

After a long period of operating a centralized Marcom team, Promasidor Ghana has strategically introduced a regionalized Marcom team to revamp brand experience in the various regions. The new initiate, which is unique to the FMCG industry in Ghana, is expected to bring the brand closer to consumers in their various localities.

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Yumvita goes from strength to strength in Ghana

Yumvita Infant cereal was first launched into the Ghanaian Market in December 2013. It was an instant hit, because all who tasted agreed that it was a great product. It was launched in two variants, maize and wheat and wheat only. It also came in two SKUs, 50g sachet and 400g tin.

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Cowbell rides its way north in Ghana

Cowbell's reputation as a leading partner of cycling in Ghana is in no doubt and that was reinforced recently as the brand caused a stir in the northern city of Tamale with its annual mass-cycling event.

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Cowbell walks the talk with university students in Ghana

Cowbell in Ghana has come to be synonymous with sports as a result of a deliberate marketing focus since 1999 and one of the long-standing areas of the brand's participation has been health walks and aerobics.

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Yumvita takes off in the DRC, Ghana and Angola

Yumvita was launched into Ghana the DRC, and Angola markets during the first quarter of 2014.

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