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Cowbell joins the Ghana Black Stars soccer euphoria with football match screening and pitch branding
The much-anticipated Black Stars World Cup qualifying game against the Super Eagles of Nigeria, saw Cowbell Ghana join the euphoria on the day of the match, through the screening of the match and the branding of some pitch panels at the Baba Yara sports stadium, where the first playoff took place.
Thousands of supporters took a cup of their Cowbell Coffee and Mocha before proceeding to watch the game in the stadium. Others joined the Cowbell Football Experience Centre, where they were given a treat through engaging in activities, such as giveaways for Q&A sessions, and dance and singalong competitions.
With hundreds of supporters unable to enter the stadium because of capacity limits, Cowbell took the opportunity to screen the live football match to eager supporters who were packed outside. Though a goalless draw, it was a win for Cowbell, as the supporters chanted the slogan “Cowbell our milk” while departing from the stadium.