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Cowbell rides its way north in Ghana
Cowbell's reputation as a leading partner of cycling in Ghana is in no doubt and that was reinforced recently as the brand caused a stir in the northern city of Tamale with its annual mass-cycling event.
Being a city with very high bicycle and motorcycle usage, Tamale was the perfect setting for a bicycle-related event. The mass cycling event is designed as a leisurely ride over a 20km distance with all the riders in branded t-shirts, catching attention and giving the brand very good visibility.
Over 1,500 riders participated in this year's event and, as the caravan went through the principal streets of the northern capital, it caught the attention of everyone who saw them. The enthusiasm of the riders was infectious as they chanted popular Cowbell jingles and phrases throughout the ride. Led by a police dispatch rider to ensure the safety of the riders, the caravan went through the major streets of Tamale; eventually ending up back at the Jubilee park where the participants were treated to refreshing chilled Cowbell Strawberry and Coconut. The caravan riders were thereafter treated to some music by popular artists and then some lucky riders got to win prizes in a raffle draw.
The regional Police Motor Traffic Unit commander was present at the event and expressed his endorsement of events such as the Cowbell Bike Caravan. He said that such events created a very good platform to reinforce the messages of rider safety, which the police have been championing for many years. Thirty of the participants had the opportunity to win prizes ranging from mountain bikes to helmets and for others, product packages.
For sure the bike caravan has brought plenty of attention to the Cowbell brand in Tamale and further warmed the brand into hearts of the people of the northern capital of Tamale.