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Cowbell walks the talk with university students in Ghana
Cowbell in Ghana has come to be synonymous with sports as a result of a deliberate marketing focus since 1999 and one of the long-standing areas of the brand's participation has been health walks and aerobics.
The Students' Representative Council of the University of Cape Coast had chosen to include a health walk and aerobics session in its annual week celebration, and Cowbell gladly obliged to sponsor the event. The aim of supporting the event was to take the opportunity to induce product trial with the coconut flavour of Cowbell milk, which is considered a great, refreshing milk drink.
The walk was well publicized with banners, flyers and radio communication all over the Cape Coast University campus, and on the morning of the event, it was obvious that the intense publicity had paid off. Nearly 4,000 students turned up on the cool Saturday morning to participate in the 3km walk and aerobics session.
The assembly point was well laid out with Cowbell branding, from the venue, all along the route and to the main gates of the university, ensuring a solid brand presence for Cowbell. Each participant was provided with a beautiful Cowbell t-shirt, creating solid blocks of colour as the thousands of students took their walk along the treelined avenues of the university campus.
When the participants returned to the assembly point, they were treated to chilled cups of Cowbell Coconut to cool off with, but only after they had been through the exciting aerobics routine.
A great atmosphere and the magic of chilled Cowbell Coconut milk drink had ensured a great event and it was obvious that Cowbell had found its way into the hearts of the students of the University of Cape Coast.